JumpstartMyPC.com has decided to bring FollowFriday to our blog. Read on and, if you are so inclined, add these “interesting people” to your own list.

FollowFriday – Round 9

Console and PC gaming have grown into a multi-billion dollar business, with total sales of hardware and software (not counting PC’s) reaching $19.66 billion in 2009.  And while you might think that gaming is just for teenage boys, recent research has shown that the majority of male gamers now fall into the 25-40 age group.  According to the ESRB, almost 41% of PC gamers are women and the average American gamer has been playing for 12 years.

Before you make a decision on gaming or gamers, take a moment to reflect on your daily activities.  You might not consider yourself a traditional gamer, but how many hours of Facebook games have you played?  With titles like FarmVille, Mafia Wars, Bejeweled Blitz and Uno attracting millions of users each day, it is hard to find someone who doesn’t play any games at all.  I can tell you from experience that many of my customers and family members have only learned about computers through work or games.  I have a 90 year old grandmother who uses her Nintendo DS regularly and another who has played more hours of Scrabble and Boggle than you could even imagine.

The following sites are dedicated to gaming and gaming news. Add these sites to your inbox, Twitter follow list or Facebook “likes” and let the information come to you.

IGN Entertainment, a division of News Corporation, is probably the largest player in the video game news industry.  According to their own web site they are a “leading online media and services company obsessed with gaming, entertainment and everything guys enjoy.”

From the IGN web site, visitors can access up-to-date information on games for the XBOX 360, PS3, Wii, PC, DS, PSP and more.  Read reviews on games before you purchase and even rate them yourself.  In recent news, IGN has begun reviews of iPad games (found in the “Wireless” section) and added the new Facebook Like feature to it’s web site.  Find a game you like, leave a review and share it with your friends in just a few clicks.

Twitter: http://twitter.com/igncom
Web Site: http://www.ign.com/
Facebook: http://www.facebook.com/ign

IGN Entertainment Covers it All

G4

The only thing that confuses me about G4 is the link between gaming, which dominates their web site, and their television station, which is ruled by programs completely unrelated to gaming.  I am not saying that these shows aren’t great, I just don’t get the connection.  In this day and age, I would think that a station could broadcast, gaming news, reviews, demos, etc. 24 hours a day, 7 days a week.  Maybe that is the long-term goal.

Web Site: http://g4tv.com
Twitter: http://twitter.com/g4tv
Facebook: http://facebook.com/g4tv

G4tv is All About Games... At least on the web site

Inside Social Games is for all of you “social gamers” out there.  Inside Social Games is a service of Inside Network, the first company dedicated to providing news and market research to the Facebook platform and social gaming ecosystem.  Although this site is really meant for developers, marketers and analysts, it has some great game reviews and news that you can benefit from.  Wanna know what the fastest growing game on Facebook is this week?  Looking for a review on a new game before you dedicate hours and hours to it?  This is the place.

While Inside Social Games is not the perfect option for consumers (Facebook users) it is currently the only dedicated option.  I have a strong feeling that this will change very soon, as these social games have become big business.  A recent article on GIGAOM stated that Zynga, the company behind social games like Farmville and Mafia Wars, would “likely be worth as much as $5 billion, if it were publicly traded instead of privately held.”  That is just one of the companies currently producing FREE games for social networking users.

Web Site: http://www.insidesocialgames.com/
Twitter: http://twitter.com/InsideNetwork
Facebook: http://www.facebook.com/pages/InsideSocialGamescom

Inside Social Games for You "Non-Gamers"

Try out one or all three of the sites we recommended today and check back next Friday for more great #FollowFriday recommendations. Don’t forget, if you want to share this article with friends or family, all you have to do is click on the ShareThis button below.

My first thought was “this looks like XOBNI for Gmail” and, according to the comments and feedback I have read on this product, I am not alone. XOBNI is another fantastic tool, but unfortunately is only available for Outlook users, and a product that I have missed terribly since switching from Outlook to Gmail.  Both of these products make it very easy to see what social networking services your friends, family and even customers are using.

Once installed, the social networking information on the person/company that emailed you appears out to the right of an open email.  Icons (with links) are provided for services like Twitter, LinkedIn, Flickr, MySpace, Facebook, etc.  Simply click on any of these to open the profile page of that individual in a new tab.  Below the links you will find a comment area that you can use for keeping track of customers, but I am sure individuals will find some other creative and unique ideas for this space.

Installation

First of all, Rapportive is an add-on, so there isn’t the same commitment level that you might have with a full-blown program installation.  If you don’t like it, it takes just a few button clicks to disable it.  I had it up and running in less than 5 minutes, thanks to the well-thought out installation page from the Rapportive web site that includes step-by-step install instructions.

Link: http://rapportive.com/install

** One user did comment that any users of the Ad-Block Plus add-on (Firefox) might have to disable it to perform the installation of Rapportive.

After installing, you’ll just have to restart and then open an individual message (any one will do) to access the login button.  Grant permission to Rapportive to access your Gmail account and you are on your way.

Login Screen for First Time Use

Concerns

Initial concerns from most seem to be the fear that Rapportive will have access to your login credentials and/or email content.  Their FAQ page addresses this concern head-on:

“We never see your password. We use Gmail’s OpenID login system, which means only Google receives your password. All we get from Google is a token that proves you’re really you, and a few details (like your name and preferred language)… The contents of your email never leaves your browser, and we never store your emails anywhere. We’re finding peoples’ email addresses in the browser, and sending those back to our server to look them up.”

Verdict

I have only used Rapportive for a few minutes, but I am already a big fan.  There are definitely some areas for improvement, but the makers of Rapportive have provided numerous areas within the sidebar and their website for you to provide feedback.  I will be using their service and providing my ideas and concerns as time goes on and I encourage you to do the same.

I realize that many of you have already been exposed to Google Buzz, or at least heard the name, and that this article might seem a little untimely.  After all, Google Buzz was released about a month ago (February 9, 2010).  The reason I waited to comment on Google Buzz was two-fold: 1) The initial reaction to Google Buzz was panic! (early issues with privacy) and 2) I wasn’t sure if I would even use Buzz for personal and/or business updates.  Why would I review or recommend a product for the JumpstartMyPC.com audience if it (Buzz) wasn’t a useful tool that would help you get more out of your PC?  Well, I finally spent some time with this new application and I think I’ve wrapped my mind around it.

What Exactly is Google Buzz?

According to WikiPedia “Google Buzz is a social networking and messaging tool from Google, designed to integrate into the company’s web-based email program, Gmail. Users can share links, photos, videos, status messages and comments organized in “conversations” and visible in the user’s inbox.”  The definition is spot-on, but other than the Gmail integration, what makes Google Buzz any different from MySpace, Facebook or any of the other social networking sites out there?  I could post a bunch of screen-shots and commentary, but a quick video will explain Buzz much more effectively.

To me, Google Buzz is the Lite version of social networking.  Why?  Because you don’t have to spend an eternity setting it up, the feature set is very limited and (this is the best part) the distractions are minimal.

Setup

• If you have a Gmail account, you are already a Buzz user.  Just look for the link under your inbox.
• If you want to try Buzz and see what it’s all about, all you have to do is sign up for a FREE Gmail account.  **If you decide to stick around, you can import your old mail and contacts fromYahoo!, Hotmail, AOL or other webmail or POP3 accounts (which covers just about everyone).
• Add personal information or don’t!  This is entirely up to you.

Limited Features

• Post your own buzz-worthy links and photos.  Follow others to see what they post.  That’s it!  If you can copy and paste, you can use Buzz!
• There are no apps, so you don’t have to worry about joining the Mafia or taking care of your Farm-Town/Ville.

Distractions Gone

• Ads are limited to a tiny little bar at the top (almost forgot about it even being there).
• Again, no apps – meaning no games, clubs, groups, etc. to join or worry about.

The Verdict

Click Here

My overall opinion of Google Buzz is “wait-and-see.”  Google will not give up on Buzz any time soon and (as blogger Dan Sung put it) “it’s the refinements that will make it into something deeper and more diverse.”  Who knows what the future holds for Google Buzz?

However, I have some suggestions for those of you with different “backgrounds.”  Depending on your current setup (email), affiliations (other social networking sites) or tolerance level, you might want to give Buzz a chance.

Scenario 1: The Rookie

You have email and use it to communicate with a limited group of friends and family.  Either you don’t care about social networking or you are one of the “I don’t want to know what everyone is up to all the time and I don’t care to let others know what I am doing at any time” camp.

Suggestion

Google Buzz is perfect for you!  Just sign up for that FREE Gmail account and add ONLY the people that you already email.  Don’t give out this new address to anyone but those you already email.  Post away using the Private option and you won’t have to worry about anyone else seeing what you submit.  If you like it, hang around.  If not, delete the account and walk away.

Scenario 2: The Middle Man

You tried Facebook, but it wasn’t your thing.  Too much going on and you are too busy to check it all the time.  You post an update here and there, but don’t really “feel” like a Facebook person.  Twitter sounds like something only a bird would do or maybe you are just a little bit curious to see what’s going on in the Twitter world.

Suggestion

Google Buzz might be a good way to ease into sharing a bit more.  Using Gmail means that Buzz is literally one click away and (as we pointed out) there are limited distractions.  You can “follow” people or companies that you have an interest in and check your Buzz when you have time.  No pressure.  You don’t even have to post anything if you don’t want to.

Scenario 3: Social Guru

You are everywhere in the social networking world: MySpace, Facebook, Twitter, etc.  You can’t get enough new information and you love the applications and “noise” of these sites.  You follow several blogs and/or have a blog of your own.

Suggestion

Buzz might be too little for your needs.  You would just be reinventing the wheel if you had to set up another profile.  However, a Buzz page would be a good way to increase your audience and spread the word about your online presence.  OK, maybe you should try it out anyway.

Google Social Search is a new way to search the web.  You simply Google as you always did and a new section will appear in the results, aptly titled “Results from your social circle.”  These results will include more relevant, personal web content from your friends and online contacts.  These links, images, blogs, etc. are taken from the social networking sites that your friends are part of, like Facebook, Twitter, Flickr, LinkedIn, etc.  We could explain it further, but this video (by the amazing commoncraft) does it so well.

Google Social Search solves some of the problems with the original “social search” (asking friends, family and co-workers):

1. We can’t ask everyone we know – we want the answer pretty quickly, right?
2. We will forget to ask someone – I can ask 20 people a question and the 21st person would have had the answer I needed.
3. We forget what others have done – maybe a past job, trip or experience makes John Doe the perfect person to answer our question, but we forgot he even did that or went there.

Are You Prepared

If you want to get the most out of Social Search right away (or “in a few weeks”, as stated in the video), get started by creating a Google profile, where you can add links to your public online social services.  The video explains how to do this, but flys by it pretty quickly.  Here are the steps I took to get my profile set up.

• Visit the site http://www.google.com/profiles
• Create or view your profile (you’ll need a Google user id and password to do this)
• Choose Edit Profile (center of the screen next to “about me”)
• Fill in your information, include a photo (add or leave out what you want)
• ADD LINKS* – this is what makes the search possible!  Without the links, Google Social Search is not a valuable tool.
• Save your changes

*Adding links can be a bit tricky.  When prompted for the URL of a site/service you will need to provide a URL that is specific to your profile.  Every social networking site is a bit different, so if you aren’t sure which URL to use, simply Google “my Facebook URL” or “my Twitter URL” or whatever service it is that you are using.  The instructions should only be a few clicks away.

Big Brother

I am sure that several of you have already decided to avoid this service because you are afraid the world will have access to your personal information.  I can respect your choice to protect your information, but know that the answers provided to others on Google Social Search are only available if you and that person have already “linked” to each other in Google contacts or one of the previously mentioned services.  Google does not want to violate your privacy or put you in harm’s way.  They simple want to bring everyone together in one centralized place.  The functionality and value in the Google Social Search is only as good as the content, which you must provide.